For well over 15 years, Andreas Baumann (45) has already been working for the house of Swarovski at several different management positions. Now he will change positions and taking over responsibility as member of the Executive Board for Marketing & Sales for SWAROVSKI OPTIK by the beginning of September. Since April of the present year, he has already been working for the company as a consultant, supporting the Executive Board and the management team during a strategy project regarding marketing and sales. Andreas Baumann has been studying sales and marketing from the bottom up, he is well acquainted with direct cooperation with customers from his time as a regional sales manager with Swarovski USA. At various professional deployment locations, he has been able to build up profound knowledge and extensive experience in the consumer goods sector. He also took over marketing responsibility for the Swarowski jewellery sector, contributing to the fact that the business field became sustainably profitable. As Director of Swarovski Inc. in Liechtenstein he has been able to still further expand distribution and Swarovski’s own retail business on an international scale.