It is our philosophy to constantly improve what is good, to surprise our customers time and time again and to surpass ourselves.

It is for this reason that we work hard every day to optimize and enhance our product range.
Trend-setting industrial technologies, a distinctly innovative spirit and high-quality craftsmanship are the secrets of our success. Freely adapted from the well-known slogan: Vorsprung durch Präzision und Technik. (Head start through precision and technology.) The attention to detail guarantees the maximum possible precision in production, the love of detail shapes our desire for perfection in all areas.

SWAROVSKI OPTIK announces the new EL 42 binoculars with SWAROVISION technology specially developed for greater viewing comfort, especially for eyeglass wearers. Using field flattener lens, which helps to create a true image, it is possible to produce diamond-bright image resolution right up to the very edge of the field of view ensuring the finest detail without any edge distortion.

HD lenses minimize color fringing (chromatic aberration) and guarantee razor-sharp images with the highest possible resolution. The EL SWAROVISION 42 provides improved viewing comfort, and enables users to enjoy the entire wide-angle field of view and the new EL 42's unique edge sharpness.

Available January 2010.

EL42 SWAROVISION

The new 1-inch scope with 5x zoom from SWAROVSKI OPTIK delivers performance that has only rarely been achieved previously by any other rifle scope of the 30 mm class. The slim, compact Z5 rifle scopes are designed for harsh everyday hunting and they are reliable companions in many hunting situations. The scopes will be available in the 3.5-18x44 and 5-25x52. It will also be available in a wide range of standard reticles, long range reticles and the SWAROVSKI OPTIK Ballistic Turret. They will begin to ship in mid-summer 2009.

Z5 rifle scope

SWAROVSKI OPTIK announces its new Pocket Traveler as the ideal companion for every trip. The sand-colored, compact, handy binocular is available in 8x20 and 10x25 Pocket models. The smallest binocular from SWAROVSKI OPTIK has an impressive folding mechanism and are a perfect companion for traveling, especially for the hiker and back packer.

These binocular models also provide a remarkable field of view despite their small size and lightweight construction. With the Pocket Traveler it is possible to survey a large landscape with its exceptional field of view.

More on the new Pocket Traveler

With the new redesign, SWAROVSKI OPTIK focused on the essential needs of the hunter. The AV scope from SWAROVSKI OPTIK has proven itself over many years and this new scope takes all of those rugged, compact, and reliable features and put them in a new compact shape.
Improved anti-reflective lens coatings deliver the highest optical performance in all light conditions.

Z3 rifle scope

The ideal companion for travelling and for a wide variety of leisure activities

Whether on safari or city tour, Camino de Santiago or the Amazon: every journey is an adventure. New impressions, conversations, aromas, glances and views, another world reveals itself to those who are ready for it. To all who open up their senses and who have an eye for detail. For it is specifically the finer points and details which make the moment unique and turn the journey into an unforgettable experience, which is when high-quality binoculars are essential. Perfectly focused, precise and in diamond-bright, lifelike colours, even in poor visibility conditions or at dusk, they provide glimpses which would otherwise remain hidden for ever. They assist the eye and extend the viewing range. Discreetly and with sophistication.

EL 32 Traveler

The New SWAROVSKI OPTIK ATM/STM Spotting Scopes with Magnesium Technology

The outstanding optical quality and ergonomic functionality of SWAROVSKI OPTIK telescopes speaks for itself. Maximum precision with minimum production tolerances, guarantee the unrivalled optical performance of our telescopes. This is evident in the extreme pinpoint detail, lifelike colour reproduction and outstanding peripheral focus. In line with our motto of constantly improving what is good, we have successfully achieved an improvement to a time-tested system. The new ATM/STM series of telescopes stand out, not only for their diamond-bright optic but for the lightweight, yet simultaneously rugged construction of their new magnesium housing.

ATM/STM Spotting Scopes

The innovative 25-50x W wide-angle zoom eyepiece from SWAROVSKI OPTIK guarantees over 25 percent more field of view

SWAROVSKI OPTIK has added to its eyepiece range a 25-50x W eyepiece which will be available from authorised retailers from the end of April 2009. In addition to its low weight of only 295 g, this new wide-angle eyepiece (field of view 42 m / 1000 m) offers an impressive comfortable wide angle view across the entire magnification range. A unique optical system with aspherical lens ensures an edge-to-edge viewing experience in sharp detail. Like all SWAROVSKI OPTIK eyepieces it is of course watertight and can be fitted to all the telescopes of the ATM/STM and ATS/STS series.

25-50x W wide-angle zoom eyepiece