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PRESS RELEASES

This section contains all the press releases issued by Swarovski Optik in 2008 up to the present date:

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Press

  • 2012-04-13
  • SWAROVSKI OPTIK NORTH AMERICA Announces Sponsorship of L.L.Bean Guide to the Outdoors
  • 2012-01-24
  • SWAROVSKI OPTIK Introduces New Custom Ballistic Turret
  • 2012-01-18
  • SWAROVSKI OPTIK CL Companion binocular wins Gray's Sporting Journal Best Award
  • SWAROVSKI OPTIK Introduces New EL 32 SWAROVISION
  • 2012-01-17
  • SWAROVSKI OPTIK Introduces New Z6i 2nd Generation Riflescopes
  • 2012-01-17
  • SWAROVSKI OPTIK Announces the New 4W Reticle
  • 2011-10-24
  • SWAROVSKI OPTIK Introduces New EL RANGE
  • 2011-09-06
  • SWAROVSKI OPTIK CL Binoculars Win Field & Stream "Best of Best" Award
  • 2011-08-23
  • SWAROVSKI OPTIK Optik CL Companion 30 MM Binoculars
  • SWAROVSKI OPTIK Presents the New CL Companion 30mm Binoculars
  • 2011-04-29
  • SWAROVSKI OPTIK Ballistic Calculator
  • SWAROVSKI OPTIK Presents the New Ballistic Calculator
  • 2011-03-14
  • EL 50 SWAROVISION
  • SWAROVSKI OPTIK Presents the New EL 50mm SWAROVISION
  • 2011-01-21
  • SWAROVSKI OPTIK spotting scope promotion
  • SWAROVSKI OPTIK's special offer for the New Year: Sensational spotting scope promotion with attractive savings opportunity
  • 2011-01-19
  • SWAROVSKI OPTIK Introduces BRT Tactical Reticle
  • 2010-07-26
  • SWAROVSKI OPTIK Presents the New SLC 42 HD
  • SWAROVSKI OPTIK announces the new SLC 42 HD. The high-performance HD Binocular has fluoride containing HD lenses to ensure bright images with maximum color fidelity and will minimize color fringing.
  • 2010-03-19
  • SWAROVSKI OPTIK presents the UCA
  • SWAROVSKI OPTIK presents the UCA - Universal Camera Adapter
  • 2010-02-24
  • SWAROVSKI OPTIK introduces new BT models
  • SWAROVSKI OPTIK Introduces New Z6 Rifle Scopes to BT Series:
    Easy, Accurate, and Practical for Long-Range Shooting
  • 2010-02-24
  • The new SWAROVSKI OPTIK ATM (HD) / STM (HD) Spotting Scopes
  • The New SWAROVSKI OPTIK ATM (HD) / STM (HD) Spotting Scopes
    With Magnesium Technology Uncompromising Optical Perfection
  • 2010-02-24
  • Continuity of top quality optics secured for the future
  • Dr. Gerd Schreiter succeeding Dipl. Ing. Ludwig Pernstich as Executive Board Member for Technical Operations
  • 2010-02-16
  • SWAROVSKI OPTIK Presents the EL SWAROVISION 42 Series:
  • SWAROVSKI OPTIK announces the new EL 42 binoculars with SWAROVISION technology specially developed for greater viewing comfort, especially for eyeglass wearers.
  • 2009-11-23
  • Small, Lightweight and Handy – Pocket Traveler
  • SWAROVSKI OPTIK announces its new Pocket Traveler as the ideal companion for every trip. The sand-colored, compact, handy binocular is available in 8x20 and 10x25 Pocket models.

  • 2009-10-26
  • Z5: 1 inch Rifle Scope with 5X zoom
  • SWAROVSKI OPTIK announces the Z5, which is a 1-inch rifle scope with 5x zoom, an innovative combination. Due to its high magnification and its large field of view, it is particularly versatile and is suitable for various types of hunting. The Z5 offers exceptional optical performance in a slim rifle scope.
  • 2009-05-18
  • Z3: 1-inch Rifle Scope in a New Slim Design
  • SWAROVSKI OPTIK announces the new Z3 line of rifle scopes. The Z3 is a one inch series scope that is impressive due to its time tested reputation in a new, shapely design. The slim construction allows it to be mounted close to the barrel and is suitable for all hunting firearms.
  • 2009-05-17
  • Z6 5-30x50 - Latest Rifle Scope of the Z6 Generation
  • SWAROVSKI OPTIK announces the Z6 5-30x50 which extends the successful generation of Z6 riflescopes. It offers all the revolutionary benefits of the Z6 and is particularly well suited for long distance shooting. The HD optic and 3rd turret parallax correction ensures an accurate target image at any distance. The 5x magnification offers the security of a large field of view combined with the 30x magnification that is very helpful for very long range shots.
  • 2009-05-16
  • Latest rifle scope of the Z6 generation
  • Z6/Z6i 3-18x50: Perfection in any light
  • 2009-01-05
  • Z6(i) 2.5-15x44
  • Swarovski Optik announces the Z6(i) 2.5-15x44
  • 2009-01-04
  • Z6(i) 2.5-15x56
  • Swarovski Optik announces the Z6(i) 2.5-15x56
  • 2009-01-03
  • EL 32 Traveler
  • Swarovski Optik introduces the EL 32 Traveler series: A new dimension in observation
  • 2009-01-02
  • 25-50xWW Eyepiece
  • Swarovski Optik presents 25-50xWW Eyepiece
  • 2009-01-01
  • Help for the Sociable Lapwing
  • Swarovski Optik and the RSPB Jointly Support BirdLife International: Help for the Sociable Lapwing
  • 2008-12-02
  • Swarovski Optik and explora
  • Swarovski Optik and explora: an exclusive partnership for a memorable nature travel experience
  • 2008-10-28