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PRESS RELEASES

This section contains all the press releases issued by Swarovski Optik in 2008 up to the present date:

2012-11-08

SWAROVSKI OPTIK NORTH AMERICA ANNOUNCES SPONSORSHIP OF UNDER WILD SKIES (TV SHOW)

Under Wild Skies

Cranston, Rhode Island - SWAROVSKI OPTIK NORTH AMERICA LTD, a subsidiary of the Austrian-based company, announces the sponsorship of Under Wild Skies, a long running, and award winning TV show hosted by Tony Makris. The show, produced by Winnercomm, and airing on NBC and the Outdoor Channel, showcases the high definition beauty and adventure of big game hunting, in some of the most scenic areas on earth.

For 20 years now, Under Wild Skies has showcased the finest big game hunting in the world. From Alaska to Zimbabwe, Under Wild Skies brings a look at the people, places, and firearms that make up our sporting heritage. The show features host, Makris, and celebrities from across the spectrum, as they strike a trail into some of the world’s most pristine wilderness in search of the best big game hunting on earth.

Tony Makris, host of the award winning Under Wild Skies, is a lifelong outdoorsman. Tony has played host to sports figures, politicians and celebrities for more than 20 years on hunts and Safari’s spanning the globe.

“I hunt dangerous game. Any situation can go from okay to not okay in an instant. At that moment, I need to see my target with perfect clarity. That's why I choose SWAROVSKI OPTIK,” says Under Wild Skies host, Tony Makris.

"Working with Under Wild Skies and Tony Makris has been and will continue to be a great fit for our brand. Here at SWAROVSKI OPTIK we take great pride in manufacturing the finest optics available for our consumers and working with a brand like Under Wild Skies, which has been a pillar on TV for nearly two decades, is very exciting," says Dean Capuano, Director of Communications for SWAROVSKI OPTIK NORTH AMERICA LTD.