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PRESS RELEASES

This section contains all the press releases issued by Swarovski Optik in 2008 up to the present date:

2011-01-19

SWAROVSKI OPTIK SPOTTING SCOPE PROMOTION

SWAROVSKI OPTIK's special offer for the New Year: Sensational spotting scope promotion with attractive savings opportunity

Under the heading ‘a great deal together’, from 18 January until 30 June 2011, SWAROVSKI OPTIK is offering customers the unique opportunity to purchase a spotting scope and eye piece of their personal preferences at a special discounted price.

Nature has a wealth of astounding details and experiences in store for the dedicated observer. If you want to discover all of its complexities, not only do you need considerable patience, you also need the right equipment. Spotting scopes are essential for bird watching and wildlife observation and also for anyone who simply wants to marvel at the wonders of nature over long distances.

Spotting scopes are also very useful when out hunting. Compared to binoculars, the combination of a spotting scope and wide-angle eyepiece provides hunters with increased magnification for highly accurate observations and rapid target identification. Johannes Davoras, Member of the Executive Board for Marketing and Sales, explains: "Our spotting scopes enjoy worldwide popularity on account of their exceptional optical precision, elegant design and custom accessories, including tripods, camera adapters and carry cases".

The new generation of SWAROVSKI OPTIK ATM / STM magnesium offers higher transmission, lifelike color reproduction and maximum optical magnification as a result of the new coating technology.

With their lightweight, yet highly robust magnesium housing, they are 330 g lighter than predecessor models, and thus the lightest in their class. Their compact construction, durable housing and elegant armoring guarantee a long service life.

The wide-angle zoom eyepiece 25-50x W offers a 126ft field of view at the lowest magnification. In addition to all magnesium (with 80 mm and 65 mm objective lens diameters, HD and non-HD), this package also includes the two proven 20-60x and 30x eyepieces from SWAROVSKI OPTIK. The offer is available from authorized SWAROVSKI OPTIK dealers until the 30 June 2011.

If you require any further information or photography please contact:
Dean J. Capuano, Communications Manager
SWAROVSKI OPTIK NORTH AMERICA LTD
2 Slater Road, Cranston, Rhode Island 02920
Tel. 800-426-3089 x2957, Fax. 877-287-8517
Dean.Capuano@swarovskioptik.us
WWW.SWAROVSKIOPTIK.COM